Rementis — Startup of The Week
#BIFINCS16 Incubator Program Spring 2016 | Netherlands
Three young, humorous friends, between the age of 21 and 27. And, although one can easily recognize them by their humor and positive energy, they try to solve one of the biggest nightmares elderly people could have — dementia. This week we are thrilled to introduce you to Rementis — the youngest team at our incubator, yet already with the highest number of customer interviews last week.
What is the problem?
“Elderly who suffer from dementia face a lot of struggles at home, and there is nothing in place that can help them.”
In the past years, Danny Pouwels (Founder & CEO), worked in the old age home-like foundation. He noticed that the vast majority of elderly people who suffer from dementia struggle with the daily tasks they face. He had a chance to see a lot of gadgets used by the patients, but none of them was actually useful. It was not only a struggle for a patient himself, but also for the involved caregiver. In general, due to the disease, patients require a lot of attention, which also affects caregivers’ personal lives. This was the moment when Danny decided to find a solution and asked his friends to help him in developing this idea. “Mike’s grandmother died last year from dementia, I knew that with his experiences and business background he will be a great partner”, says Danny, the founder and CEO of Rementis about one of his partners. “Elderly that suffer from dementia face a lot of struggles at home, and there is nothing in place that can help them”, tells us Mike Strang.
“Rementis is convinced about their mission to allow people who suffer from dementia to stay independent as long as possible.”
Nowadays, over 260,000 people in the Netherlands suffer from dementia. This number will raise to over 500,000 by 2040. Rementis has set out to face the issues of this increasing population. Although the combination of technology in a healthcare industry and elderly might be very challenging, Rementis is convinced about their mission to allow people who suffer from dementia to stay independent as long as possible.
How is the problem solved?
Rementis’ product is a multifunctional display, which includes customized features that help those who suffer from dementia to simplify their daily routines. Rementis provides a database with various options, out of which caregiver can choose a set of care features that are customized to the patient’s needs. “Think of it as a reminder of your day agenda or a calendar which includes all your interests and activities, e.g. going for a walk, making a healthy snack, taking your medicine” — explains Shervin Brandenburg, who is responsible for marketing at Rementis. Although there is still some research to be done, Rementis highlights the importance of cognitive stimulation through visuals and sounds, especially for people with the disease.
“Think of it as a reminder of your day agenda or a calendar which includes all your interests and activities, e.g. going for a walk, making a healthy snack, taking your medicine.”
How does it work?
In order to customize content shown on the display, the Rementis team conducts a series of in-depth interviews and observations with both caregivers and patients. It is utterly crucial to empathize with both the patient and the caregiver to understand main pain points. Based on the interviews, the caregiver will then choose, for instance, a set of tasks and pictures from the past, which will be displayed on the screen in order to stimulate the patient’s cognitive ability.
Rementis claims to build a product, which will improve not only patients’ well-being but also caregivers’ personal lives. This way, the result of the personalized care will be even better. Currently, the team is still working on their subscription-based model and the list of stakeholders, which is rather long and includes institutions, such as: foundations, healthcare institutions, insurance companies and municipalities.
“Caregiver then chooses a set of tasks and pictures from the past, which are displayed on the screen at the patient’s home in order to stimulate his cognitive ability.”
With the team’s cheerful personality in mind, smiles on their faces and the amazing journey of keeping people suffering from dementia independent as long as possible, Rementis aims at becoming and staying the first-mover in the industry. We wish them the best of luck!