Blaze Your Trail: How One Man’s Wolfpack Inspired Him to Help Others Transform their Lives

John Swanson remembers vividly how exhausting it is to be a small business owner.

In the early 2010s, he was stretched thin across three ventures: The Fast Factory, a small gym in his hometown of St. Cloud, Minn., consulting agency Fast Forged, and the Granite Games, a Minnesota-based CrossFit fitness tournament. He worked day and night to ensure his clients and employees were successful and growing, but his family and personal time suffered as a result.

“With three companies, family, health and fitness, and everything else in life, there [was] always, always unfinished business,” Swanson told CrossFit news source The Barbell Spin in 2018.

As an athlete himself, Swanson had always taken a special kind of pride in his impact on the health and fitness space, but knew he wasn’t even close to reaching the full potential of the good he could do for entrepreneurs and business owners across a variety of niches.

Being a highly-impactful business owner was about more than just selling products and services; Swanson believed it was also about changing mindsets and attitudes to focus on productivity and internal competition. And that wasn’t something he had the ability to do while working constantly across three different businesses.

In 2019, Swanson sold The Fast Factory, Factory Forged and Granite Games. It was a shocking move to many people who knew him, but he knew what his ultimate goal was: to focus on growing Wendell, a coaching business that would not only be set apart from the rest when it came to quality, but also would make an impact in the real lives of entrepreneurs and business people searching for work-life balance that would enable company growth.

Since then, Swanson has built the Wendell Wolfpack from the ground up by focusing on clients that care not only for their own missions, but also about uplifting other members of the Wendell family. While Wendell’s coaching programs are uniquely tailored for each client, he believes in the power of bringing people together to push everyone toward their goals.

The Online Coach Revolution