From Baking to Changing the Face of The Broken Music Industry

What happens when you go from running your family’s baking business to working in the music industry? The answer is: The Journey of Carl Hitchborn is what happens.

Well, you get the nickname, ‘The Baker’, and note the inverted quotations because you also flip the music industry like a pineapple upside-down cake. This is Carl Hitchborn’s journey in a nutshell. He’s a baker, turned innovator, turned music industry pro. And it all started when Carl realized, “no one in the music industry knows what they are doing.”