Keeping Your New Years Resolutions - 5 ways Internal Communications helps with Customer Retention

It’s January, time for a fresh start. New year, new me! Time to set goals for the coming 12 months.

Turns out that according to Statista, the joint most common New Years Resolution is to Exercise more, with 37% of people (myself included) wanting to get more active over the next 12 months. Unfortunately, studies have found that 80% of us will actually give up on our resolutions within 5 months.

So what does this mean for the Fitness Industry? What can be done to keep these new members from wanting to leave? It has been found that Customer Experience is intrinsically linked to Employee Engagement, with 65% of all lost customers being tracked to a disengaged employee according to Gallup. We also often see members leave when their favoured instructor moves club. Keeping your team engaged, understanding the role that they play in the business and offering them the opportunity to work to the best of their ability are key ways to keep your staff happy … Read the full story here.