The Outduo November 2017 Monthly Report

In November I launched a new landing page and challenge pre-registration pages. I also locked in 2 sponsored challenges, with the support of Baha Body and BajaBoard, and a third challenge sponsored by Outduo itself.

Numbers

Business stats

• 3 challenges added
• 30 challenge pre-registrations
• 40 total challenge pre-registrations

Site stats

• 218 uniques to homepage
• 276 uniques to challenge landing pages
• 10.87% average conversion rate across all challenge landing pages
• Top traffic sources: Social (mostly Facebook ads), Direct, Organic search

Marketing to users

What’s working

• Highly targeted Facebook ads: Moderate advert impressions (based on budget), moderate clickthroughs and pre-registrations.

• One-on-one conversations with existing contacts and influencers on social media.

What’s not working

• Promoted Tweets to an untargeted market (generic demographic in Australia): Plenty of advert impressions, very few clickthroughs and pre-registrations.

What’s coming in December

• BajaBoard’s official challenge launch.
• The announcement of 3 new challenges for February 2018.

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