Mobile Commerce — How Big?
Published in
Sep 22, 2022
We all shop on Mobile. Is it true?
Mobile Commerce as % of all eCommerce was 37% in 2021.
Still only about 1/3rd.
But…it is getting bigger….to 42% by 2025 (source). Not fast enough.
Consumers start on mobile but complete the transaction on desktop. It will change but not fast enough yet.
So, Brands need to invest accordingly — don’t forget the desktop while you go mobile-first.