Introduction to Outsmart

Competitive benchmarking and social media analytics that saves you time.

Richard Persson
Outsmart
3 min readApr 27, 2017

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Outsmart is a startup located in the heart of Southeast Asia. Our story started out from years of frustration and real-life experiences seeing entire company departments burdened with manually collecting data from different websites, dashboards, and other resources.

We thought there must be a better way to improve and automate the whole process, so we created Outsmart, a massive timesaver for marketers, product owners, content creators, and just about anyone wanting to get more out of their data while spending less time.

Social Media, SEO, and marketing analytics at your fingertips.

Why Outsmart?

Modern business is all about data. How one manages and uses this data can make a huge impact on success. Understanding how customers find you online requires analyzing data from numerous sources like Facebook, Twitter, Google Analytics, and various SEO tools for search ranking and keyword visibility.

How does a company collect everything? We’ve both been part of organizations with different approaches. Some use the tools provided by each service, many of which are easy and powerful. Each, however, present their metrics in different ways, in different layouts, which are exclusive to a unique dataset.

Other companies take it a step further and assign some poor soul to compile this data into Excel sheets that are stuffed with tables of numbers and cryptic headings. The result is overwhelming and honestly, no one wants to read these.

It’s more efficient to spend your valuable time analyzing your data than to spend time collecting it from all over the Internet.

Not only is it time-consuming to collect, but this data is also difficult to present in a simple way that makes it accessible to everyone. In many cases we’ve seen product owners, marketers, staff members, even senior management within the company, taking over and spending their considerable time helping out.

Doing this for a single company is a major undertaking. We’ve seen employees burn days mixing and matching this data into barely usable presentations.

Now imagine you also want this data for your competitors — three, five, or maybe ten times the work.

This is where Outsmart began.

Outsmart to the rescue

Outsmart is a powerful and an affordable internet service that automatically collects cross-channel analytics from various online marketing channels and presents it as highly informative and actionable insights.

Time is valuable. With outsmart you can get back to doing what you love. Each week, month, quarter, you get automated reports directly to your inbox. Gain a head start on your planning and impress your stakeholders with elegant presentations that prove the impact of your marketing activities.

With unified reporting across your social media, blog, search optimization, and website analytics, Outsmart makes it easy to understand how all of your top-of-funnel efforts contribute to your bottom-of-funnel results.

Social Media, SEO, and Marketing All-in-One:

  • Facebook, Twitter, Instagram, and Google+ metrics
  • Traffic and domain metrics
  • SEO ranking by keyword, country, language
  • Combined data for all your competitors
  • Automatic, customizable PDF reports
  • Web application with easy and powerful access to all your data

Outsmart is simple to setup and silently collects and stores all your data. You can easily customize your automated reports with just the metrics your team needs. Quickly compare one period against another, e.g. last 7 days against previous 7 days (WoW) or last month vs. previous month (MoM).

Get automated reports with actionable insights directly to your inbox.

Want to monitor your competitors too? Outsmart has you covered. In a few quick steps, you can start to benchmark yourself against your closest competitors and their metrics. You will be able to set goals and baselines for your performance and growth based on your direct competitors.

Outsmart is now open for public, so don’t miss out. Start saving time by grabbing your free trial today at https://outsmart.io.

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