Amazon Marketing: How to Connect with Influencers
If you are a company or business that sells on Amazon, you may have considered promoting your products with influencers who have good enough followers or subscribers.
We often hear from our clients that selecting and recruiting influencers is not as easy as they expected.
Therefore, we are sharing three ways to recruit influencers for Amazon marketing.
1. Sending a DM (Direct Message) to Influencers
The first way is to send a message or email directly to an influencer who creates content that matches the characteristics of your product or brand.
Because the seller knows about his product the most, the seller’s satisfaction is usually very high when he directly selects an influencer and asks for a collaboration.
However, it takes time to find a suitable person among many influencers. Also, when a message is sent, the reply rate is low at about 10%, so finding the right influencer may take longer than expected.
When requesting a review collaboration with global influencers, create and attach appropriate materials rather than simply exchanging messages.
▲ Company and product introduction
▲ Why did you choose this influencer?
▲ Resources that can show the desired product review outcome
Also, note that YouTube content has a higher conversion rate than Instagram.
2. Collaborating with an Influencer Marketing Agency
As more and more companies sell their products globally through various eCommerce channels, many agencies out there help those companies collaborate with influencers.
Going through an agency reduces the time it takes to find and recruit influencers.
Things to consider here are whether you can find content creators who can effectively showcase your products within the agency’s pool of influencers.
It is necessary to carefully analyze the characteristics of the influencer recommended by the agency and weigh the expected effect against the marketing cost.
3. Utilizing a website that helps you find influencers
Rebaid (https://www.rebaid.com) is a well-known platform among global Amazon sellers. It provides users with a platform to discover and contact influencers who can post different content on Amazon Live, TikTok, YouTube, and Instagram.
When you search for influencers, you can filter different details, such as Amazon categories and the purpose of the content. And since the cost is fixed, you can reduce the time to discuss the compensation with the influencer.
The middle broker mainly handles communication with influencers when you use an agency. However, when using a website that helps search for influencers, the seller has to do this part himself. Therefore, using a platform like Rebaid can reduce marketing costs significantly.
Note that Rebaid is particularly beneficial for recruiting influencers for Amazon Live.
There are product categories that result in outstanding influencer marketing effects.
If you’re an Amazon seller of beauty products, electronics, and cookware, we encourage you to consider influencer marketing actively.
