Amazon Marketing: What to Consider When Collaborating with Influencers

Influencer Marketing is one of the most popularly used methods because it advertises internally on Amazon, attracts customers, and leads sales through external channels such as social media.

Since Amazon targets global consumers, many Amazon sellers are confused about how to approach influencer marketing and content creation.

Let’s look at the things to consider when hiring influencers such as Instagrammers and YouTubers.

■ Relevance & Brand Value

Just because the influencer has lots of followers does not guarantee marketing performance.

You need to consider what field influencers are impactful, in what categories they are mainly active, and how they can connect with your brand.

If you manually search for hashtags related to your product, you can browse various influencers’ posts that are closely related to your brand message.

■ Content Quality

In the world of influencer marketing, both the responsibility and authority to create content depend on the influencer.

You should consider whether he can produce content you can be happy with to meet your expectations.

■ Post Upload Frequency

Industry insiders say that it is desirable to upload quality content once every 1–3 days (s) to have loyal followers.

Take a look at how often the influencer uploads posts while also ensuring they are not overly dependent on sponsored posts.

If paid or sponsored content is uploaded too often, followers’ loyalty decreases.

■ Follower Loyalty

Although the number of followers is an important indicator to determine the online power of an influencer, how his followers respond to your content is directly linked to the conversion rate.

If you are looking for a YouTuber, you should measure his influence-power by the number of video plays, not the number of subscribers. Similarly, if you want to discover an influencer on Facebook or Instagram, his number of likes and comments matters.

Every Amazon seller wants to achieve significant sales with little investment.

As Amazon fees, including ad expenses, continue to rise, try to find an effective way to attract traffic from outside, such as social media, and induce purchases.