Open in app
Sign inGet started
To Mod or Not to Mod: Why The Future of Gaming is User Generated

To Mod or Not to Mod: Why The Future of Gaming is User Generated

In 2023, Roblox, Fortnite, and Overwolf combined paid over $1 billion to creators. Overwolf, which includes the CurseForge platform as the…
Go to the profile of Joshua Brill
Joshua Brill
3 Fashion Brand Campaigns Successfully Marketing To Gamers

3 Fashion Brand Campaigns Successfully Marketing To Gamers

It should come as no surprise that fashion brands were first movers into the ever-expanding world of gaming from an advertising…
Go to the profile of Joshua Brill
Joshua Brill
Overwolf, Roblox and Fortnite lead the charge for UGC in 2024

Overwolf, Roblox and Fortnite lead the charge for UGC in 2024

This week, world-leading game industry consultancy Naavik released their comprehensive State of UGC 2024 report; unpacking the major steps…
Go to the profile of Joshua Brill
Joshua Brill
3 Trending Games Brands Should Be Capitalizing On In 2024

3 Trending Games Brands Should Be Capitalizing On In 2024

As the advertiser engines start firing up in 2024, gaming continues to cement itself as a stand-alone vertical of interest for every brand…
Go to the profile of Joshua Brill
Joshua Brill
2023 Summary— CurseForge December update

2023 Summary— CurseForge December update

Welcome to the CurseForge Newsletter for December 2023!
Go to the profile of Dror Haberman
Dror Haberman
Advertising for Gamers — Overwolf Devs December update

Advertising for Gamers — Overwolf Devs December update

Welcome to the Overwolf Devs Newsletter for December 2023!
Go to the profile of Dror Haberman
Dror Haberman
We’re Raising $16M to Build Better Tools for Our Partners

We’re Raising $16M to Build Better Tools for Our Partners

Our mission at Overwolf is and always has been to generate value for every gamer in every game. As we’ve grown, our ability to manifest…
Go to the profile of Uri Marchand
Uri Marchand
3 FMCG Brand Campaigns Authentically Engaging Gamers

3 FMCG Brand Campaigns Authentically Engaging Gamers

2023 has seen another meteoric rise of advertising specifically targeting gamers. Away from endemic gaming products, the fast-moving…
Go to the profile of Joshua Brill
Joshua Brill
Overwolf Pays $201 Million to In-Game Creators in 2023

Overwolf Pays $201 Million to In-Game Creators in 2023

Since 2010, Overwolf has worked tirelessly to build the ecosystem for the in-game creator economy through our industry-leading tech stack…
Go to the profile of Joshua Brill
Joshua Brill
3 Important Tactics To Improve Every Brand’s In-Game Advertising Results

3 Important Tactics To Improve Every Brand’s In-Game Advertising Results

The gaming industry continues to surge to unparalleled heights, surpassing the music and movie sectors in terms of influence and revenue…
Go to the profile of Joshua Brill
Joshua Brill
Ark is Here! CurseForge November update

Ark is Here! CurseForge November update

Welcome to the CurseForge Newsletter for November 2023!
Go to the profile of Dror Haberman
Dror Haberman
Advertising to Gamers in 2024: How Brands are Owning Gamers’ Epic Wins

Advertising to Gamers in 2024: How Brands are Owning Gamers’ Epic Wins

As a new year is fast approaching, it’s important to document the maturation of both brands and agencies in their strategies of reaching…
Go to the profile of Joshua Brill
Joshua Brill
Introducing the New Subscription Model for App Developers — Overwolf Devs November update

Introducing the New Subscription Model for App Developers — Overwolf Devs November update

Welcome to the Overwolf Devs Newsletter for November 2023!
Go to the profile of Dror Haberman
Dror Haberman
Subscriptions Special — Overwolf Devs October update

Subscriptions Special — Overwolf Devs October update

Dear Developers,
Go to the profile of Gil Tov-Ly
Gil Tov-Ly
Overwolf Breaks into Comscore’s Top 10 Gaming Ad Platforms

Overwolf Breaks into Comscore’s Top 10 Gaming Ad Platforms

Comscore, the leading platform advertisers use to measure and analyze media, has named Overwolf #9 top U.S. property for buying and…
Go to the profile of Shahar Sorek
Shahar Sorek
About Overwolf BlogLatest StoriesArchiveAbout MediumTermsPrivacyTeams