Overwolf Breaks into Comscore’s Top 10 Gaming Ad Platforms

Comscore, the leading platform advertisers use to measure and analyze media, has named Overwolf #9 top U.S. property for buying and displaying media to gamers, ranking alongside gaming giants such as Twitch, Epic Games, and Riot Games.

According to the same report, both Overwolf’s audience and its media platform truly stand out. Specifically, Overwolf’s gamer audience is over-indexing on $100K high-income households (indexing at 139), compared to other top-10 properties such as Twitch (104) and IGN (99). And the Overwolf ad platform showcases industry-leading KPIs in several key areas, including viewability rates, completion rates, and unique users.

Overwolf already serves over $50M of ad media per year and is considered the go-to gaming media publisher by thousands of brands, advertisers, and agencies. But for those not yet familiar with advertising on Overwolf — let’s break down what Overwolf ads are, and the unique opportunity they offer gaming advertisers.

Reaching gamers while they play

Overwolf’s appstore offers in-game extensions across the world’s most popular AAA games, such as Minecraft, Fortnite, League of Legends, Roblox, World of Warcraft, and 1,500 others. These extensions let players add extra features and functionality, such as capturing clips, training, winning more, and having more fun — which is why over 38 million gamers choose to use them every month.

These popular extensions support IAB-standard ad units, such as 400x300 out-of-stream video ads, display banners, high-impact skin takeovers, and more. And because Overwolf ensures extensions and ads are not intrusive and never damage the gameplay experience — gamers only see ads when they’re free and attentive — usually during loading screens, lobbies, and “dead times” in their gaming session.

With a vast and global reach and over 10 Billion ad opportunities per month, Overwolf Ads allow brands, agencies, and media buyers to reach gamers while they play their favorite games — all through familiar and verified ad units. This creates a unique opportunity for advertisers who choose to engage their audience using the Overwolf platform.

Extensions are gamers’ playtime companion

OK, so now we understand what Overwolf extensions are, and how gamers use them while they play. But why did Comscore choose to highlight the uniqueness of Overwolf media? In other words, what’s so special about it?

Well, as all gaming advertisers know, gamers are extremely hard to reach on traditional media websites. They spend 30–50 hours per week playing the games they love to immerse themselves in, during which they’re not visiting websites or social media. And even when they do — more than half of them use ad blockers regularly.

In contrast, Overwolf in-game extensions are simply not impacted by ad blockers. And unlike websites or social media, which gamers can only visit when they don’t play, Overwolf extensions are used alongside the game — while the player is playing. Gamers use extensions consistently throughout the entire gaming sessions — be it a 2-hour Fortnite gaming frenzy with friends, or a 6-hour raid in World of Warcraft. So, while websites typically see an average use time of a few minutes, gamers on Overwolf use apps for over 40 hours a month!

And this is what makes advertising on Overwolf such a unique opportunity. According to Comscore, Overwolf media offers advertisers access to audiences they simply can’t reach on other platforms such as Twitch or IGN. Out of the millions of gamers who use Overwolf in-game extensions, 72% cannot be reached when advertising on Twitch, 87% cannot be reached on Fandom Games, and a whopping 89% cannot be reached on IGN.

This means that advertisers who already buy media on these platforms could significantly expand their reach with a unique new audience by running ad campaigns on Overwolf.

So how do I start advertising on Overwolf?

Advertisers and brands who already buy media programmatically could buy Overwolf Ads media through Deal ID/PMPs. We work with all popular platforms and can run a variety of deals (TheTradeDesk, Magnite/Rubicon, OpenX, Xandr, Adform, Pubmatic, IndexExchange, FreeWheel, Yahoo, Basis, Simpli.fi, MediaGrid, etc.).

We also often work directly with brands, crafting high-engagement strategies and activations that couple direct media spending with unique in-game events, contests, and challenges. With the help of Overwolf’s dedicated Brand Partnerships team, these brands go beyond the scope of regular advertising and create events that excite gamers, generate real hype & word of mouth, and fosters positive interactions between the brand and their audience.

If you’d like to learn more, please reach out to brands@overwolf.com and let’s chat!