Instagram Introduces Subscriptions (To What?!)
Published in
Jan 21, 2022
Earlier this week, Meta announced that it would be opening up a subscription tier for a small group of creators. The new program allows the small group to create a monthly subscription to their followers to provide specific benefits.
The premise behind this seems to be in line with creators using competing platforms to grow their revenue streams. YouTube has long had a subscription option for creators that have hit a certain threshold of users. Twitter recently launched its own subscription product, Twitter Blue. This new IG subscription offering follows their recent launch of links in Stories.
Originally published at https://www.overwritemedia.com on January 21, 2022.
