LiveGood來自業界領航者的全新理念丨新聞報導
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原文翻譯丨
LiveGood丨來自業界領航者的全新理念
- 成立| 2022年
- 總部| 佛羅里達
- 產品 | 健康與保健
- 最高行政長官| 班·格林斯基，首席執行長
班·格林斯基（Ben Glinsky）已厭倦了直銷業。經歷二十多年在各級領導崗位上的成功，他對這個行業中所看到的一切感到非常沮喪，到了要離開的地步。
「在過去的20年裡，我建立、擁有並運營了一些最成功的網絡營銷公司，直到2019年，我徹底離開了這個行業」他分享道。
在研究了業界正在發生的大數據後，班發現了兩個根本性問題：只有一小部分的經營者能真正賺的到錢，而且由於產品價格昂貴，導致消費者無法長期使用產品來獲得任何效用。
「我和我的好朋友兼商業夥伴 瑙德.卡贊 (Nauder Khazan) 大約7年前就有了把直銷做成”好市多模式”的想法」 他解釋道，「如果我們能以接近成本的價格為人們提供高品質的產品，並採用類似 Costco (好市多/开市客) 的會員模式，這樣人們就能以經濟實惠的方式擁有健康並維持下去。
他們一起研究了產業內外的經濟趨勢，觀察到消費趨勢持續不斷地往高性價比傾斜，遠離昂貴、定價過高的產品。 他們注意到，這些業界上市的大公司，由於無法適應消費者追求價值趨勢而不斷失去銷量。
2022 年，班與瑙德 加上健康領域明星夫妻檔 瑞安醫生 (Dr. Ryan) 和 麗莎古德金 (Lisa Goodkin) 合作創立了 LiveGood 品牌。
瑞安醫生 擁有藥理學博士學位和科學與營養學學士學位，他負責研發所有LiveGood營養品的配方，包括多種維生素、超級食品和蛋白粉以及氨基酸和抗發炎產品。LiveGood還提供體重管理咖啡、精油、護膚品和CBD油。
正如 班和瑙德 最初的夢想，LiveGood的會員模式就像一家批發價俱樂部。會員只需支付非常低廉的月費或年費，就可以用大幅折扣的價格，享受到 LiveGood 的全品項產品。如果他們願意，會員還可以用 40 美元成為聯營商推廣者，激活公司的獎勵計劃。 但與LiveGood推翻了傳統直銷模式一樣，其加盟計劃也與眾不同。
正如 班 所解釋的那樣，「在LiveGood，我們專注於最終消費者，」 他說，「這就是為什麼大多數公司只有很小一部分人能賺錢，而在LiveGood 有30% 以上的推廣者都是盈利的 — 如果算上人們在我們優質的產品上所省下的錢，這個比例會更高。 這就是為什麼我們有很多同時參與其他公司的經營者，他們從 LiveGood 購買產品並推薦給朋友，即使這不是他們的主要業務。 這很有道理， 如果你可以在 LiveGood 以低廉的價格獲得高品質的產品，為什麼還要去其他地方購買貴的呢?
憑藉超過了百萬會員 在使用物美價廉的產品，成千上萬的推廣者在分享，LiveGood 團隊正在證明，當你順應趨勢並提供巨大價值時，人們會渴望成為其中的一部分。
「我們正在做正確的事，這是其他任何公司都沒有做過的，」 班 分享道，「我們相信每個人都需要LiveGood。我們提供高品質、低價位的產品，並全都有90 天空瓶退款滿意保證。世界從未如此不健康。 如果您厭倦了無法達到最佳健康狀態，那麼是時候選擇LiveGood了！ 」
LiveGood其實簡單說就是
一家會員制跨境電商
好東西便宜賣，推廣會員有獎勵金。
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原文丨
LiveGood丨Fresh Concept from Industry Leaders
- Founded | 2022
- Headquarters | Florida
- Products | Health and Wellness
- Top Executive | Ben Glinsky, CEO
Ben Glinsky was done with direct sales. After two decades of success at every level of leadership, he was frustrated enough with what he saw in the industry that he was done.
“After having built, owned and run some of the most successful network marketing companies over the last 20 years, I completely walked away in 2019,” he shared.
Studying the statistics of what was happening in the industry, Ben saw two fundamental problems: only a small percentage of the field was making real money, and customers weren’t staying on the product long enough to attain any benefit because of the cost.
“My good friend and business partner Nauder Khazan and I have had this idea of a ‘Costco model’ for network marketing for about 7 years,” he explained. “What if we could bring people high quality products for a few dollars above cost and do a membership model like Costco, so people could get healthy; stay healthy; and do it in an affordable way.”
Together, they studied economic trends from both inside and outside the industry, watching consumer trends continually shift toward affordability and value and away from expensive, overpriced products. They noted public companies within the industry losing volume due to these trends, and not adapting to what the consumer was doing — shopping for VALUE.
Teaming up with Nauder, along with wellness superstars husband/wife team Dr. Ryan and Lisa Goodkin, Ben launched LiveGood in 2022.
With a Doctorate in Pharmacology and an undergraduate degree in Science and Nutrition, Dr. Ryan formulates all of the LiveGood line of nutritional supplements that includes multivitamins, superfood and protein powders as well as amino acid and anti-inflammatory products. LiveGood also offers a weight management coffee, essential oils, skincare products and CBD oils.
Just like Ben and Nauder’s original dream, LiveGood’s membership model is like a wholesale club. Members join at a very low monthly or yearly price to access the complete catalog of LiveGood products at significant member discounts. If they choose, members can become affiliates for $40 and take advantage of the company’s compensation plan as well. But, just like LiveGood has upended the traditional direct sales model for selling products, there are significant differences in LiveGood’s affiliate plan as well.
As Ben explained, “At LiveGood, we focus on the end consumers,” he said. “That’s why, while most companies see only a small percentage of people making money, at LiveGood, over 30 percent of our affiliates are in profit — and many more than that if you count how much people are saving on our amazing products. Additionally, we allow our affiliates to work other home businesses. When a large percentage of people in network marketing are making no money, it’s not fair to not allow them to do so elsewhere. That’s why we have a lot of affiliates who are also involved in other programs who are buying their products from LiveGood and telling their friends to do the same, even if it’s not their main focus. It just makes sense. If you can get high quality products at LiveGood at low prices, why would you buy them anywhere else?”
With over one million members accessing high quality, affordable products and hundreds of thousands of affiliates sharing, the LiveGood team is proving that when you align with trends and provide significant value, people want to be a part of it.
“We’re doing something right, something that no other company is doing,” Ben shared. “We believe that everybody needs LiveGood. We offer high quality products at low prices, all backed by our 90-day empty bottle money back guarantee. The world is as unhealthy as it’s ever been. If you’re tired of not being at your best level of health, it’s time for LiveGood!”
From the May 2024 issue of Direct Selling News magazine.
Posted in Company Spotlights and tagged Ben Glinsky, LiveGood.
