Fifty States of Grey
2 min readFeb 17, 2015
Over the past two weeks, Fifty Shades of Grey has drawn over 1 million mentions on Twitter. It exploded the box office by taking $172 million worldwide across the long weekend.
During the weekend, the rate of tweets rarely dropped below 1,000 per hour. Handcuffs, blindfolds and jiggle balls suddenly made their way into the mainstream consciousness.
In line with a general Valentine’s Day trend, Women tweeted more about the raunchy flick than men.
Across the US, some states were kinkier than others. California generated most conversation, followed by New York, Texas, Florida, then Indiana.
