In a fast-changing business environment like retail, theories become phased out as new business models arise straddling industries and shaking up established giants. As a retailer, this means keeping up with trends is key to successful initiatives. Staying in touch with the consumer is not so difficult with the plethora of retail reports popping up left and right. They are not only comprehensive but also distilled information for your specific industry.
Without further ado, here are three reports published this March that you can squeeze into your five hours of learning a week:
Performance marketing expert Sidecar just released 2019 Benchmarks Report: Google Ads in Retail with the main finding that traffic to Google Ads exceeded growth of conversions for e-commerce retailers in 2018. To combat the weakening conversion rates, retailers are advised to strengthen the top of their funnel as well as increase cohesion among Google Ads.
Mike Farrell, Senior Director of Market and Customer Intelligence, said:
“In 2019, retailers need to create a larger and more valuable upper funnel through channels like social, and fuse it to the bottom funnel, for a more cohesive approach overall.”
Global market research provider Stats and Reports published a report on the Global Retail Sports Equipment Market honing in on key players like Adidas, Nike and Under Armour. The industry has experienced overall growth with high user demand due to rapid advancement in technology. The report provides comprehensive insights on marketing channels, feasibility of new investment projects, market drivers, trends, opportunities and threats. It also looks at other key stakeholders like manufacturers and distributors.
360 Market Updates listed this month a report on the Global Internet of things (IOT) in retail Market covering segments of hardware and software for different applications like Advertising and Marketing, Digital Signage, Energy Optimization and Intelligent Payment Solutions. Some of the major players highlighted in this report are Intel, Microsoft, IBM, Cisco and SAP. Readers can expect an overview of business opportunities they can leverage, current trends they can monitor as well as market and global industry forecasts until 2024.
