Startups & Products [INDEX]

Hello! I’m @Ivan Landabaso, Partner at JME Ventures. Welcome to Startup Riders, where we share emerging tech waves you should surf. Get these stories in your inbox for free — 👉 SUBSCRIBE HERE

Tl-dr — This is a list of projects and key books about startups/products, summarized in bullet points. I’ll keep this updated as I go. Enjoy!

Stuff I’ve built

• surfboardtribe.com (surfboard marketplace)
• SmashMarket — Martial Arts Marketplace.
• Nimbler — Brazilian Jiu Jitsu Training App (iOS)
• Urby Systems — electric urban mobility devices
• TriviTap — visual riddle-based iOS game
• Meister Solutions — university consulting services

Startups

• How To Do What You Love — Paul Graham [10/10]
• The Only Thing That Matters — by Marc Andreessen [9/10]
• The Lean Startup — by Eric Ries [8/10]
• Crossing The Chasm — by Geoffrey Moore [7/10]
• Never Split The Difference — by Chris Voss [8/10]
• The Hard Thing About Hard Things — by Ben Horowitz [7/10]
• The Everything Store — by Brad Stone [6/10]
• High Growth Handbook [Elad Gil]
• The Startup Owner’s Manual [Steve Blank & Bob Dorf]

Products

• Inspired: How To Create Products Customers Love — by Marty Cagan [7/10]
• Good Product Manager, Bad Product Manager — by Ben Horowitz & David Weiden [9/10] (not a book summary, but a must read)
• The Lean Product Playbook — by Dan Olsen [7/10]
• Measure What Matters: OKRs — by John Doerr [8/10]
• User Story Mapping — by Jeff Patton [6/10]
• Scrum: The Art of Doing Twice the Work in Half the Time — by Jeff Sutherland [6/10]
• The Design Of Everyday Things — Dan Norman [8/10]
• Mental Models For Product Builders

Economics & Venture Capital

• Poker Theory & Analytics: MIT Open CourseWare Notes [8/10]
• Venture Deals [Brad Feld]
• Secrets of Sand Hill Road — Scott Kupor → amazon

Better Humans

• Lifespan — David A. Sinclair [8/10]
• How To Win Friends & Influence People — by Dale Carnegie [8/10]
• Can’t Hurt Me — by David Goggins [10/10]
• Extreme Ownership — by Jocko Willink [9/10]
• Don’t Shoot The Dog: The New Art of Teaching Training — by Karen Pryor