Boost Your Newsletter Open Rate With These 12 Powerful Tips

Inspired by some of the most successful writers, these tips will make sure more email subscribers read your newsletter.

Anangsha Alammyan
Swapstack: Creator Content Hub
11 min readApr 25, 2022

--

Photo by Jonathan Francisca on Unsplash

Whether you’re a writer, marketer, or entrepreneur, writing an email newsletter is one of the most powerful ways to reach out to your audience as well as establish an additional income stream. But once you’ve set up and grown your subscriber base, how do you make sure you have a good newsletter open rate?

In this post, we’ll discuss some powerful tips that will instantly improve your newsletter open rate and how you can apply the same. But before we dive in, it’s important to understand what exactly is the newsletter open rate and why open rates matter.

What is a newsletter open rate?

According to Influencer Marketing Hub, “An open rate in email marketing is the percentage of the total times your email campaign was opened by subscribers.” It can be better described by the formula below:

Image by the author.

How are open rates calculated, and are they reliable?

--

--