What really happens when you are building a startup

How you start thinking differently.

Syed Shuttari
1 min readMay 28, 2014

Building a startup is a thought process about changing your thought process. Here are the steps to help you start to think differently:

1: Shifting from TACTICAL hell (how) => to STRATEGIC heaven (why/what-if)
2: Building a startup to impress people (Phase 1) => Doing it out of habit(Phase 2) => Understanding human motivations and needs (Phase 3)
3: Fusing your fantasies (+) with rational processes, withstanding the trial-by-fire.
4: Finding your true motivations => demonstrating them in your Identity => Actions => Living => Communication
5: Fearing death => Fearing a life you live or not live up until the death.
6: Changing your measurements from Square footage, horsepower, additional zeroes in the bank account , Quantity/version of toys, no of people in your fan club => TO Freedom of decision-making, utilizing time durably, access to variety of experiences.
7: Experiencing the two ends of strata — passion and responsibility => finding a middle ground.

What Phase are you in?

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