Content Strategy & Reality Check
66K Real Readers More Important Than 100K Fake Followers
There are more meaningful metrics to measure the success of publications
2023 Update. Illumination now has 66K+ clean followers.
ILLUMINATION received 3.7 million minutes of reading within the last 90 days. There was not a slight change in key metrics after losing 63,000 fake followers in the last two weeks. We keep receiving average 50,000 minutes of reading and 50K+ unique visitors daily. And some days more…
Even though the initial effect of losing followers was shocking for writers, it is a blessing in disguise, in my opinion.
We no more use followers as a metric as it is false and useless. We also don’t use views as a metric since we receive millions of views but a majority come from external sources hence do not add much value to our writers.
Instead, we focus on reading times which is a measurable metric for success. These 90 day reading times confirm that within the last 90 days, just ILLUMINATION itself generated 63,183 hours of reading time…
