We want to book whenever it suits us

• Tour and activity websites are most commonly visited during the evening, with Monday and Sunday evenings having the most visits. (TrekkSoft data, 2017
• 59% of travellers begin researching their next trip between one and three months before departure (TripAdvisor, 2016).
• 38% of bookings are happening same day or up to two days before the activity. Many of these bookings take place “in-destination”, while consumers are already travelling. That number grows to 53% when looking at bookings within a week, while only 19% of these activities were booked more than a month in advance. (Phocuswright, 2017).

Our take: Consumers want flexibility in when they choose to book, whether it’s advance or last-minute. Tourism providers need to provide options that allow for both planning and spontaneity. For that, you need an online booking system that updates in real-time — and no restrictions on when bookings can be accepted.