Where is the intersection of speed and value?
Research done in part by The Nielsen Norman Group shows that less than 20% of the words on a webpage are actually read, even by a visitor with above-average intelligence.
The previous paragraph contains thirty words, five of which I’d consider essential to it’s meaning. Let’s try again.
80% of your webpage is ignored, research shows.
That’s better. The problem is, will you only read 20% of those eight words? Not if I keep the total to 111 words or less. Those results are much better—as high as 50%.
And…I’m out of time. Tweet me @winslow462. 140 characters or less, please!
