Shocking Data About Creator Economy All Creators Need To Know
It's bigger than you think
"50 million people worldwide call themselves creators."
For a long time, that's the only stats I knew about the creator economy.
While researching the Whitepaper I am writing for my employer, I learned about some numbers that no one wants to discuss.
This data explains the creator economy's realm more than we often read and experience.
Exploring the nitty gritty's showed me how it failed on what it promised to creators.
The stats below will make you ponder the truth of this exploding world.
Creator Economy is a $100 Billion Industry
The creator economy only looks like a newly formed industry, but it has been around 1997.
However, due to the rise of media platforms like YouTube, Instagram, and others, it's only in the last five years it's picked up its pace.
Web 3 is a new addition to the economy, which previously only comprised creator platforms, influencer marketing, and creator businesses.
The recent rise of the NFT further strengthened the economy, with the recent spike of 21,000% to more than $17 billion alone in…
