Are You Building a Company You’re Secretly Ashamed Of?

A subtle warning that entrepreneurs aren’t proud of what they’re building.

Aaron Dinin, PhD
Entrepreneurship Handbook
6 min readAug 21, 2023

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Image courtesy Min An via Pexels

One of the entrepreneurs I work with was discovering the challenge of convincing people to buy her product again. She sells a custom soap for people with a certain type of skin sensitivity, it’s effective, and she has happy customers. Despite all…

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I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com