EnergiMine (previously Energi Mine) was founded in 2016 to disrupt and decentralise the inefficient, profit-greedy energy industry, and bring much needed transparency to it. EnergiMine merges a deep understanding of global energy markets with the development of cutting-edge AI and blockchain technology. The EnergiCore platform utilises smart energy management through the use of AI, improving efficiencies which lead to greater cost saving opportunities for their global clients. Plus, the EnergiToken (ETK) platform rewards energy efficiency, such as energy saving and ‘green’ behaviours. The rebrand follows EnergiMine’s second anniversary of trading, the new look sums up the company’s revolutionary approach to energy use and management.
Fashioned by the branding agency Glorious Creative under the direction of the EnergiMine Marketing team, the rebrand provides a real indication of what to expect from EnergiMine in 2019. The new branding comes after months of research and deliberation into the ‘optimal’ tone and design needed to convey EnergiMine’s ambitions of decentralising global energy markets. EnergiMine’s rebrand puts the company in a great position to attract both corporate and institutional players, setting themselves worlds apart from their competitors.
The new website which launched on 30th November 2018, combines striking black and white photography with interactivity. Dynamic and bold, the new look showcases their innovative and pioneering approach, demonstrating how EnergiMine stands out ahead of the crowd. The high level of interactivity reflects EnergiMine’s passion for technology, engaging the viewer to navigate easily and rapidly. The professional appearance positions EnergiMine as an authoritative and driven industry leader, serious in its ethos and goals, yet also creative and daring.
The creation of the strong symbol within the brand logo, takes inspiration from the Greek ‘sigma’ symbol. in mathematics, summation is the addition of a sequence of numbers; the result is their sum or total, a form of analogy for the ecosystem. Plus, the letters “E” and “M” seen in the symbol from different perspectives form the EnergiMine name.
Omar reflects: “The team have worked incredibly hard towards accomplishing a symbolic rebrand which encompasses and accentuates our brand values and personality, reflecting EnergiMine’s vision for the future of energy. Looking back, we are all immensely proud of the progress that the company has made in the past two years and we are looking forward to further developments in 2019.”
Experience the new rebrand here: www.energimine.com
