To build a business empire, own an opinion (not a marketing budget)

The internet is home to some of his biggest haters.

Others think he is a genius.

While his cynics and fans aimlessly scroll through Twitter on a typical afternoon, he steps on the cyber stage for the 12th time that day to share yet another strong opinion:

Haters gonna hate. But likes and retweets from raving fans start pouring in almost instantly.

That’s @DHH as the web knows him: one of the founders of Basecamp, a remote software company, and one of the online world’s most polarizing figures.

His blog posts and tweets that contain strong opinions may leave you with mixed feelings.

Whether readers find his style depressing and can’t stand the constant shouting or see him as an outspoken champion of brutally honest commentary doesn’t seem to phase him.

He won’t stop calling people out on their wrongdoings. Here are just a few of the companies he recently addressed within a single three-day period.