IOU Platform: Empowering Blockchain Merchants and Consumers with decentralized and secure Peer-to-Peer technology

The global eCommerce market has undergone explosive growth over the past couple of years and looking ahead, its future looks bright. After reaching $2.3 trillion in 2017 (U.S. dollars) in global e-retail sales, it is poised to grow up to $4.48 trillion by 2021 (U.S. dollars). This expansion has been primarily driven by consumers using their mobile devices to buy goods and services.

But in this ultra-competitive environment, finding and acquiring new customers can be a huge challenge for Merchants, especially as brand loyalty is diminishing: 53% of adults living in high-income households claim they are willing to switch brands in order to use a coupon. Players in this market also endure challenges such as keeping customer loyalty, achieving profitable long-term growth, and choosing the right technology and partners — to name a few.

To combat these hurdles, change is on the horizon as blockchain technology’s evolution is radically changing the way many markets operate. Important USPs of blockchain such as transparency, coherence, cost-effectiveness and effective integration with processes at all levels of business bring the e-commerce market endless opportunities.

And now with the explosive combination of e-commerce, blockchain technology and cryptocurrencies, our new IOU Platform will provide even greater opportunities to the market.

A Look at the IOU Platform

The IOU Platform is a true Peer-to-Peer (P2P) e-commerce loyalty blockchain platform. Its aim is to empower blockchain Merchants and Consumers worldwide with decentralized and secure P2P technology. This will drive customer satisfaction and loyalties through Merchant’s tradeable IOUs as well as successfully address many of the challenges in the e-commerce segment.

Furthermore, the IOU Platform reinvents existing loyalty systems and provides more flexibility, control, and enhanced benefits for Merchants as a means to guarantee the highest possible level of Consumer satisfaction for incurred marketing expenditures. It also provides Consumers opportunities to freely exchange their IOU Offers with other Consumers.

The IOU Platform has clear advantages for Merchants and Consumers versus the traditional e-commerce environment through its cost-effective and secure transactions while building ultimate trust between these two parties. And a rating mechanism will boost trust even further.

And after the introduction of the IOU Platform, we look forward to the launch of the IOU token and an Initial Coin Offering (ICO) campaign — but more on that later.

Consumer and Merchant Benefits

Both parties will find numerous benefits from the IOU Platform. For Consumers, its advantages include not only feeling secure and having an opportunity for significant savings but also utilizing purchased IOUs as actual monetary assets. These can be traded with other Consumers or sold on the exchange.

For Consumers and Merchants the loyalty factor is very advantageous as it will enable both parties to be rewarded for generating top-rated, quality offers and transactions on the IOU Exchange. They will also be able to donate some IOUs for those in need and receive rewards for philanthropic activities. The company can also place donation requests on special causes as well as match donations to benefit those causes.

Here is a streamlined review.

Merchant advantages

· Barter functionality between Merchants

· Getting in contact with Consumers

· Loyalty and Customer Retention

· Market-Driven Flexibility

· Receiving Consumers’ parameters and interests

· Viral Marketing

Consumer advantages

· Opting out at any time of Merchant interaction

· Protecting anonymity

· Potential to personalize interaction with Merchants

· Trading IOUs with other Consumers

The IOU Platform’s value proposition is strong for both Merchants and Consumers. Between its transparency, cost-effectiveness, ease of use and loyalty opportunities, you’ll be happy you made this transition.