Maybe someone wants to take a whack at some kind of Khan/Yahoo! conceit, but my metaphor ends at: Yahoo! scooped up quite a few companies … like Khan did with Eurasia. Also I just really wanted to put together that feature image, but I digress.


Just this year Yahoo! has made 18 acquisitions (thus far):

Surprisingly, no one really started to take notice of Yahoo!’s tech conquering campaign until the billion dollar tumblr. acquisition—tumblr. was Yahoo!’s ninth acquisition! Sure the company turned a few heads when it purchased Summly from a teenager, but Yahoo! seemed to keep away from those pesky alliteration-laden headlines through quite a few purchases.

But 18 acquisitions in, and every article now looks like this:

  1. HEADLINE WITH ALLITERATION: Yahoo! Continues Conquest, Captures Qwiki
  2. ACQUISITION COST/COST UNKNOWN
  3. EXPLANATION OF ACQUIRED COMPANY/WHAT YAHOO! WILL DO WITH THE COMPANY (may be shifted with no. two)
  4. YAHOO!’S PREVIOUS ACQUISITIONS/WHERE IT MAY LOOK NEXT

But I’m happy to say we’ve finally moved on from just reporting the next Yahoo! acquisition. People are starting to wonder why the company’s shelling out millions and millions of dollars and we’re providing some insight ... best guess: for the talent.

Notice I said “ … millions and millions … ” I’m not talking about that billion dollar acquistion. Sure, the tumblr. crew is talented, but tumblr.’s also really friggin’ hip. And we all know that’s why Yahoo! went big on that particular acquisition. Yahoo! wanted the audience, the know-how, and to be cool by association. Judging by the amount of internet content devoted to Yahoo!’s buying sprees and its fearless leader, I’d say it worked. Once again, however, I digress.

Many of the services Yahoo! buys are shuttered, and then it absorbs the team. This article actually details the process. Essentially, Yahoo! buys a company, gets two- to four- year contracts with devs, and tells them to make things or improve upon existing Yahoo! technology. It’s pretty smart!

Mayer and Co. have received a lot of flack over constant spending with no clear results, but it’s safe to bet Yahoo!’s gonna make some pretty interesting moves in time. If you think about it, this is just another tech news cycle.

Take Apple:

  1. It makes a fantastic product.
  2. Everyone freaks out and says it’s the most innovative company this side of the Milkyway.
  3. Time passes, because Apple ages it products like a fine wine—making revolutionary, nearly-foolproof tech.
  4. The tech world gets antsy, ‘cause they don’t want to wait for the next product, so Apple is suddenly a company that can’t innovate and create new, beautiful things.
  5. Repeat steps 1-4

I think Yahoo!’s aging its Khan dynasty right now. Pretty soon we’re gonna have a nice sip of sweet, dark purple wine.