Photo by Jonas Svidras on Unsplash

The True Meaning Behind Always Hustling

Hustle bros want you to keep hustling when in reality you’re running in place.

Eric S Burdon
Published in
8 min readMay 3, 2023

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Everyone is doing a lot of grinding and it’s all been by design. Whether you call it hustling or grinding, the whole “rise and grind” mantra is posted everywhere and the vast majority of us take it up as some kind of mantra.

It is to the point that I can say grinding or grind and people can immediately register that I’m talking about work, and not something lewd or sensual.

It has become central to our culture and it fuels various actions or decisions. Many turn to productivity hacks or learning new systems to help them inch out a few extra minutes of work. People take up fasting because some executives tout it for its “heightened focus” ability.

Hustle bros live by that and spin it in such a convincing way in their rented Lamborghinis.

For decades this idea of working to the point you’re “grinding” has been pushed as the penultimate form of productivity. If everything in your work life is optimized, you’re able to achieve so many great things. And if you work exceedingly long hours, you’re able to get even more out of it.

But is that all really true?

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Eric S Burdon
Purposeful Life

Entrepreneur, positive-minded. I used to say a lot, but now I do a lot.