The Journey of Micromax

A Great Comeback after a Great Downfall

Micromax is all set for its comeback, which was a surprise for all of us. Being dormant for an epoch, It plans to Regain its ex-status as the No. 1 Mobile phone Brand in India. With the recent Galwan attack, and the resistance of Indians towards foriegn products, especially Chinese mobiles, the present marks the best time for an Indian company which gone awry, for a comeback.

The Rise of Micromax:

A middle-class guy of name Rahul Sharma, who was very eager to do something his country feels proud of, hesitantly borrowed a sum of three lakh rupees from his father, who was a government school teacher. He, along with three of his friends established the company Micromax informatics Ltd. as an IT software company in 2000. That was the beginning of something great that’s gonna happen. Their software business blossomed.

Almost a decade ago from now, when there wasn’t much heed towards the latest gadgets, the company instilled the craze of Latest gadgets in the people and made them awe with its Spectacular collections of Mobiles and Amazing advertising.

They entered the Mobile phone Market in 2008. They explicitly focused on Tech solutions. Hence, their first phone X1i was a sensation. That phone packed a Month-long Battery life. It gained a lot of traction in the rural India, where people didn’t have regular access to electricity.