Why I think hosting can improve your e-commerce turnover

Code tweaks and design optimizations are not enough

Please note that I have written this article based on the feedback we got at Clever Cloud from our main e-commerce customers.

1. Security

One week ago, Adobe has been hacked and 2.9M users information including credit cards credentials have been stolen.

Your e-commerce has to be safe so that clients are not afraid to pay online or to provide their personal information.

Hosting is a key factor because it can improve your website’s security by providing a safe deployment workflow.

If one hack happens, you will lose customer trust.

2. Speed

As mentioned by Amazon,

“We increased revenue by 1% for every 100ms of improvement.”

E-commerce websites are most of the time very slow because their framework is heavy and they have to load a lot of pictures. Moreover, people usually open many pages of the website to make products comparisons.

If the website is slow they will quickly get upset and leave it.

3. Availability

Your e-commerce has to be scalable. It must always be available, whatever the traffic, whatever the period of the day, whatever the location you are in.

“Please wait a moment and try again”

If your shop is down during peak hours like in the evening or before Christmas, you will lose many potential customers for whom you paid a high price to attract on your website.

Don’t let downtime waste the money you spent directing traffic to your site.

4. Affordable

E-commerce charges are high and hosting is one of them. The common practice is to rent a big server and to pray for it to hold the load. Most of the time, the application uses 20% of the server capacity.

More on this subject on http://www.ecommerce-hosting.co/