7 Business Lessons from the Jaclyn Hill Cosmetics Disaster

Not your average YouTube beauty drama.

Jyssica Schwartz
Write Out Loud

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Image 1: https://www.youtube.com/user/Jaclynhill1 Image 2: YouTube/rawbeautykristi

Unless you’ve been living under a rock the past couple of weeks, you’ve probably heard about the huge backlash against Jaclyn Hill and her new brand Jaclyn Cosmetics. She launched her first product, a set of 20 lipsticks in varying “nude” colors on May 30th at 9 am PST.

This controversy even made it to mainstream media, including Refinery29, Teen Vogue, and Cosmopolitan, and PopSugar.

This is not just drama, it’s not people “throwing shade,” it’s concern about a legitimate public health hazard.

The Beginning

It started with people receiving lipsticks that were melted, had a rough/gritty texture, or had white and/or black hairs on and embedded in them. Then people started noticing small holes and black dots, fingerprints, moisture marks on the tip of the lipsticks, and even small hard pieces of foreign materials inside them.

Photo: YouTube/rawbeautykristi

People began wondering if the lipsticks were expired — or worse, harmful.

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Jyssica Schwartz
Write Out Loud

Manging editor. entrepreneur, writer, editor, cat lover, weirdo, optimist. Author of “Write. Get Paid. Repeat.” & “Concept to Conclusion.” jyssicaschwartz.com