I Used to Hate Selling — One Tiny Inversion Made It Fun and Effective

An ethical win-win way to boost sales, trust, and contentment

Neeramitra Reddy
The Startup
Published in
9 min readDec 28, 2023

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A well-dressed digital marketer in the backdrop of a giant inversion symbol
Generated with Leonardo AI (Edited in Canva)

“Target your prospects’ deepest fears and desires.”

“Pressure them with countdown timers, limited spots, and fake discounts.”

“Charge as much as you possibly can.”

Feeling exploitive and predatory, selling and sales “tactics” would repel me.

Born marketers couldn’t relate. Well-meaning mentors tried to cast it in a positive light. Sympathizers told me to bear it as a “necessary evil.”

Glued to my moral high horse, I kept my newsletter sales-free.

But the FOMO sea of #grateful Stripe screenshots online? And the painful knowledge that I could hit or even cross those numbers?

They’d make me squirm with resentment.

Whenever this hit critical mass, I’d retaliate with a spam campaign — needy emails infested with hyperlinks.

Screenshots of such needy hard-selling emails where the smell of neediness is palpable
You can smell the neediness (All screenshots and photos henceforth are by the author)

The result?

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Neeramitra Reddy
The Startup

See(k)ing Truth ✦ Building manximize.com - the best home for soulful 360° self-development ✦ neeramitrareddy.com