The definition of genius is taking the complex and making it simple.
It was Albert Einstein that once said, “The definition of genius is taking the complex and making it simple.” This is a universally applicable idea, and it completely applies to the loyalty and rewards market. The idea of streamlining a process to make it more efficient, is as old as the hills. Let’s take the supermarket for example. One used to have to go to the butchers for meat, the grocer for fruits and vegetables, and the baker’s for bread. So what did the entrepreneurs of the time create? A supermarket, or grocery store, where they did all of that for you, and rather than the consumer traipsing around the town, they only had to visit one store to buy everything that they needed.
But as life would usually have it, there are many people out there with the same great idea. So what is a supermarket to do, when three more supermarkets pop up in the same town? They start to differentiate their product so that people choose their store. Some open earlier and close later, some have a bakery in the supermarket itself, guaranteeing freshly baked goods every day. Some offered accounts or tabs, where a reputable person could open his tab, and pay later, or close his credits at the end of the month or whenever he was able.
Fast forward to present day, not only do we have millions of supermarkets, we have millions of stores for absolutely anything you’d want. There are stores dedicated only to dog clothes, or to fishing hooks or Star Wards memorabilia. It’s getting harder and hard to catch a consumer and reel him in for good. Companies are struggling with the complexity of their loyalty programs, and the ability to predict what kind of products their consumers will buy. It’s easy for consumers to flit from store to store, and with the appearance of internet store fronts and marketplaces like Amazon, often consumers don’t even realize what seller or store they are buying from.
Wulet has taken on a daunting task: to unify all the loyalty and rewards programs into one. And though there are many companies and startups in this sphere, Wulet is unique thanks to the amazing team working behind the scenes. Energetic, purposeful, principled people, who aren’t afraid to take risks are the driving force behind this forward-thinking startup.
The benefits of having all your points and rewards at the tip of your fingers – never expiring, not having to shuffle through piles of cards – are endless. And Wulet has risen to the challenge to come up with a genius solution, to take the complex and make it simple. Einstein would be proud!
