What does personal branding mean?

We are all brands. Don’t miss out.

Ana Alvarez Guerra
1 min readMar 5, 2014

You are a brand. I’m a brand. Didn’t you know it?

Maybe you think you are not so I‘m gonna ask again: How do you show yourself to the world? How do you prepare your speech before the job interview? Oh, wait! I took it for granted you have an speech ready to succeed.

That speech must be the result of your personal-business plan considering you are a brand. You are the product to be bought and you are lucky because the one who is going to sell it is you! Who could do that better?

So let’s fix the first steps:

  1. You are brand.
  2. Write your professional and personal skills.
  3. Write the differences between you and the rest of the world.
  4. Read them.
  5. Read them again.
  6. Read them every day.
  7. Start improving.
  8. Start selling

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Ana Alvarez Guerra

Marketing Specialist. Brander. Great ideas win. CEO&Founder Principios de Marketing. http://www.principiosdemarketing.com