Content 2.0

Your video is boring. Your photo can’t hold my interest. Your text is bland.

The bar for interesting, entertaining content continues to rise.

First came text. Then photos. Then videos.

But now we’re bored.

Edit that video. Throw some text on that photo. Add music.

We’re in a content revolution where media is changing, blending, and being tweaked. New digital mediums emerge every day.

Apps like POP, Secret, Mindie, Frontback, and Flipagram are changing what digital media looks like.

It’s no longer enough to throw a filter on a photo.

As the appetite for interesting and entertaining content becomes more difficult to satiate, the pressure turns on product designers to not only come up with novel forms of media, but to invent simple tools for the creation of the media as well.

It’s kind of like asking someone to make a sculpture in a never-before-used medium. They’re likely going to have to invent a new type of hammer and chisel to use.

It’s an exciting time for content, for new media, for creativity.

We’ve never had a more powerful computing tool in our pocket. It makes sense for it to be leveraged for creativity as well.

As we progress, the lines between images, video, audio, and text will continue to blur. And new lines will be drawn.

Could you draw a sculpture in 3D simply by moving your phone in space?

Could the filter on your photo be determined by your heart rate?

Could the physical path you travel every day be shared as a line drawing?

The answer to all of these is yes. And more will come. I’m excited for Content 2.0.

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We’re building Hollerback — our own take on what the next generation of content and communication will look like.

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