Ads Copywriting
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Welcome to some of my past work examples regarding social media ad copywriting and ad copywriting in general. This is not in alphabetical order.
Sense (Linkedin Ads):
Sense is an automated AI-driven recruitment and engagement platform. Around the time I created this ad for them, they had raised $50 million from SoftBank, one of the most well-known venture capital firms in Asia.
I know this campaign cost somewhere around $300,000-$400,000 in Linkedin ad spend. From what I was told, the campaign led to millions in revenue.
TAO (Google Ads campaign):
I created this ad concept for TAO in 2019, with the tagline “Arouse Your Senses” and the CTA “Make a reservation.” TAO Group Hospitality is one of the most well-known hospitality companies in the world, operating over 70 branded locations in 20 markets.
Collective (IG Ads):
Collective is a “back-office” solution for freelancers and entrepreneurs. I wrote the following copy for their Instagram Ads campaign:
Beacon (IG Ads)
Beacon is a company that helps small business owners sell their Texas-based businesses. This copy was used for their natioInstagram ads campaign, and I believe is still utilized to this day:
Butcher Box (Twitter/X Ad)
Sticker Mule $1 Campaign (Twitter/X Ad)
Edgier copy for Sticker Mule, a fun custom printing company with lots of high-profile Fortune 500 clients. I’m told that this 2023 campaign was their most successful ad campaign to date.
Woodhaven (FB Ads):
These were ads created for Woodhaven, a Michigan-based log/lumber company that prides itself on being able to add “log cabin charm” to pre-existing homes/businesses or new homes/businesses.
Woodhaven Awareness Ad:
Potential Visual:
(Shared Drive)
Headline: Woodhaven: From House To Haven
Primary Text: Dreaming of a cabin home? Woodhaven can make it a reality with the quality wood siding you deserve.
CTA: Transform Your Home
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Woodhaven Website Traffic Ad
Potential Visual:
(Shared Drive)
Headline: Log Cabin Aesthetic, But Affordable
Primary Text: Give any home the iconic log cabin look without breaking the bank, thanks to Woodhaven’s high-quality wood.
CTA: Visit Our Website
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Woodhaven Blog Traffic Ad
Potential Visual:
Headline: The Timelessness Of Rustic Beauty
Primary Text: Discover why log cabins never go out of style, with Woodhaven’s classic handcrafted wood.
CTA: Read More
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Video Ad 1 (Holiday):
Headline: Cozy Up With Woodhaven
Primary Text: Add some log cabin charm to your home for the holidays. Explore our wide range of elegant handcrafted wood options!
CTA: Learn More
Quility (Google Ads):
Quility is an D2C weighted blanket company that was looking to expand their reach through a Google Ads campaign in 2022. I came up with the copy below, indicating, “Better rest is only one blanket away.”
Easy Payday Loans (IG Ads):
HeyDay (Google Ads):
Duve (Linkedin Ad):
Good Fibes Only (30-sec Youtube Ad):
Before your day goes down in the dumps…
<actor walking by, in slow motion, grinning, ready to conquer the day with a cup of coffee)
Take the best dump of your life.
<actor walking, pretending to point and wave to strangers he doesn’t know>
Because if you want to make the right moves in this world, first you have to move your bowels.
<actor walks into office, then text and/or voiceover emerges>
Good Fibes Only! Gives me a good dump so I can go about my day!
Pinch A Penny Pool Spa (Linkedin Ad):
COTN Spray (Twitter/X Ad):
Sutro (Google Ads):
Sutro is a company that sells pool monitoring devices. This copy was used for their Google Ads campaign:
Sharper Insurance (Google Ads):
Brilliant Earth (Google Ads):
Brilliant Earth is a sustainable jewelry company:
PickUpMusic (15-second Instagram ad)
Do you feel like your guitar playing has hit a plateau?
At Pickup Music, we specialize in taking beginner guitar players and turning them into intermediate players. Join over 20,000 people from 50 countries who are already on their way, and start learning guitar properly on PickupMusic.com today.
Regent (Google Ads)
TechGuru (IT):
What’s one simple way you can simultaneously improve your organization’s workflow, productivity levels, and ability to collaborate? Read more at our blog focusing on E-Signature solutions: [LINK]
Twitter:
It feels great when clients are chasing you down, hoping to work with you. It ISN’T fun when you have to chase down clients to get them to sign a new contract or form every week. Here’s why you should implement E-Signature software: [LINK]
If you aren’t using E-Signature software, you might be missing out on some concrete benefits. Check out our blog for more information about how E-signature solutions can enhance productivity, improve security, and help your company get paid faster.
Crowe LLP (Tax Advisory):
DXTel (Internet Service Providers):
I did some Facebook ad campaign work for DXTel, a South Carolina-based marketing agency focused on executing marketing campaigns for rural broadband providers. I was told that the company wanted to execute a “Slow Animals” campaign.
The concept was cheeky, where “slow” animals protest the broadband provider because of its speed. Here’s the copy I created for the Slow Animals campaign, which includes illustration instructions for their designers.
Ad #1:
Illustration: An angry snail or a row of angry snails holding up sign(s) that say: “It’s too fast!”
https://www.alamy.com/angry-snail-illustration-vector-on-white-background-image367226204.html
Subheader: Switch to fiber and never have to deal with your Internet moving at a “snail’s pace” again.
CTA: [Speed Up]
Ad #2:
Illustration: A yawning and cranky sloth in pajamas holds a sign saying: “Speed = Overrated”
https://www.istockphoto.com/vector/monday-morning-blues-gm684485980-125805797
Subheader: Sorry, Sloths. We Disagree. Get blazing-fast internet speeds with fiber from [BRAND].
CTA: [Speed Up]
Ad #3:
Illustration: Turtle with a sign that reads “Slow and Steady Wins the Race…” (this acts as the header)
Subheader: … unless your internet crashes at the finish line. Come out of your shell and enjoy light-speed Internet from [BRAND].
CTA: [Speed Up]
Ad #4:
Illustration: the turtle, snail, and sloth hold overlapping picketing signs (“Slow Is Good”, “Not So Fast”, “Take It Slow”)
Subheader: We admit. Fiber’s blazing fast speeds aren’t for everyone.
CTA: [I Want Faster Internet]
DXTel FB Ads:
DXTel is a broadband marketing campaign that wanted to create a humorous campaign centering around “slow animals” protesting how fast a fiber provider’s connection was. I came up with the following copy, later utilized for billboards and TV campaigns.
#1:
Illustration: An angry snail or a row of angry snails holding up sign(s) that say: “It’s too fast!”
https://www.alamy.com/angry-snail-illustration-vector-on-white-background-image367226204.html
Header: No More Snail Speeds
Subheader: By delivering faster speeds than ever, we’ve made snails very upset. Get real speed and support and never have to deal with your Internet moving at a “snail’s pace” again.
CTA: [Faster Is Better]
#2:
Illustration: A yawning and cranky sloth in pajamas holds a sign saying: “Speed = overrated.”
https://www.istockphoto.com/vector/monday-morning-blues-gm684485980-125805797
Header: Sorry To Sloths Everywhere
Subheader: Embrace your inner sloth on your own time — not when it’s time to get things done. Switch to fiber and enjoy the kind of speed and resilience that makes you realize “slow” was never in style.
CTA: [No More Sloth Speeds]
#3:
Illustration: An upset tortoise with a silver medal around their neck, holding a sign saying: “Ban Fast Internet”
(Next to a laughing hare with a gold medal?)
Header: Slow and Steady Wins The Race…
Subheader:…But let’s be honest, that’s just an old fable trying to prove a point. Plus, we doubt he (she) ever had to deal with deadlines or Zoom calls.
Either way, our fiber connection makes for the perfect storybook ending. (not sure if this fits)
CTA: [Fuel Your Career With Fiber]
#4:
Illustration: An elephant with their trunk wrapped around a picket sign saying, “Let’s take things slow.”
https://www.istockphoto.com/photo/cartoon-3d-elephant-wizh-a-blank-sign-gm518568821-49200450
Header: The Elephant In The Room…
Subheader…Is your employees are wondering why bigger files are so slow to upload. “Taking it slow” might work for dating, but it’s irrelephant when it comes to Internet speeds.
CTA: [Upgrade Your Internet…]
Commercial Mortgage Connection (FB/IG Ads):
Linkedin Ad 1 (Single Image Ad Style):
Headline: Secure Funding for Your Commercial Real Estate Project
Introductory text: At Commercial Mortgage Connection, we understand the unique financing needs of commercial real estate projects. Let us connect you with our network of private lenders to find the right funding solution.
Ad Copy: Don’t let funding stand in the way of your commercial real estate goals. Our team at Commercial Mortgage Connection can help you secure customized financing options through our private lender network. Click below to learn more.
CTA: Explore Financing Options.
Linkedin Ad 2 (Single Image Ad Style):
Headline: Fuel Your Multifamily Property Dreams with Customized Financing
Introductory text: Don’t let financing hurdles stop you from achieving your multifamily property goals. At Commercial Mortgage Connection, we’re passionate about helping turn your vision into a reality by securing the perfect financing solution for your project.
Ad Copy: Your multifamily property project deserves the best financing options available. That’s why we go above and beyond to connect you with our private lenders network, offering customized financing solutions tailored to your unique project needs. Don’t let anything hold you back — click below to explore your financing options now.
CTA: Fuel Your Dreams Today.
Plaud Note (Instagram Ad)
MDS Consulting (Youtube Ads):
Youtube Ad 1
Ready to skyrocket your business but don’t know where to start?
Struggling with leads? Are your teams overwhelmed? Are your systems to inefficient to scale your business how you want to? We’ve got the solution.
Unlock the secret to business growth with our unique RPA Method.
In our latest webinar, MDS Consulting will explain how to optimize your systems, refine your marketing strategies, and improve your sales processes.
We’ll change how you think about growth and help you unlock the freedom you’ve always imagined. When we show you how to get more high-quality leads and improve your business architecture, you’ll grow and prosper in a way you never thought you could before.
AND, as a special gift, you can get a FREE full in-depth audit of your current business if we’re the right fit for each other.
Join our free webinar to discover how coaches and consultants are achieving exponential growth! Don’t miss out! Click to register below. Your path to success starts here.
____________________________________________________________________________
Youtube Ad 2
Are you feeling stuck? Tired of seeing your business growth crawl at a snail’s pace? Dreaming of that 7-figure mark but don’t know where to start?
Scaling a business is TOUGH! Many coaches and consultants are tired of using the wrong strategies or not growing as quickly as they thought they would. Luckily, MDS Consulting can help you take your business to new heights with our new webinar.
We’ll explain the Rapid Profit Accelerator Method: our tried-and-tested approach to empowering our clients and ensuring they have the systems and processes in place to succeed. Our tailored strategy will help you build, optimize, and master every aspect of your coaching or consulting business.
There’s never been a better time to take control of your future.
It’s this simple: we’re offering a FREE webinar that will help you unlock exponential growth. Click to register now!
Kizik (Google Ads):
Sun City Texas (Google Ads):
Trakstar (Linkedin Ad):
Yohana (IG Ad):
ZenLedger:
