Before You Start a Company

While there is no secret formula to building a successful, impactful business, there are certain things you can do to increase your odds. And if you want to know about those…

Watch these videos, and take notes — religiously:

How to Start a Startup

I also think there are certain things that a lot of people do that devastate their odds, from the get go…

you have to climb a lot of mountains

Three Misconceptions:

1. You cannot go and “find an idea.” Real problems, hard problems…the ones that are the foundation for 10x companies…Cannot be easily found. Often times, they smack the founder in the face.

2. Entrepreneurship is not easy…Building a company is not like it is on the movies. It’s hard, often terrible. It can take over your life if you are not careful. So if you are not ready for the inevitable failures, you surely will not be ready for the unlikely success.

3. Be nice…Not all great founders are assholes. In fact, most are not. If it weren’t for the outliers, shown in Hollywood, entrepreneurs would be represented as a nice, antisocial guy. But never lose that nice factor — it is always remembered.

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Ping me — jordangonen@wustl.edu
Twitter — @itsjordangonen