Creating Consistently on LinkedIn is a Double-Edged Sword

Yes, you’ll get leads and build a solid personal brand, but at what cost?

Anangsha Alammyan
The Startup
Published in
5 min readOct 21, 2022

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Photo by LinkedIn Sales Solutions on Unsplash

You’ve heard Linkedin is the perfect platform to get inbound leads and build your personal brand as a creator and entrepreneur.

Excited, you hop onto the LinkedIn bandwagon and start posting consistently.

The first few posts don’t do too well, but you know consistency is a long-term game. You’re prepared to put in the grind for the shining results promised to you.

And so, you keep creating.

A month turns two, then three; before you know it, half the year is done. You’ve had a few unexpected hits, but your stats look more or less the same as they did when you started.

The bright prospect of building a business doesn’t look so encouraging anymore. Your motivation drops, and you slack off on posting. The gap between posts keeps increasing, and your journey on LinkedIn is over before the year ends.

If this sounds relatable, then welcome to the club.

Many creators I know and have mentored fall into the same trap.

What are the mistakes they make while trying to be consistent on LinkedIn? How can you move past them to ensure you…

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