The 5 Elements My Top 5 Viral Headlines Have in Common
That have helped them rack up around 250,000 views
Around a year ago, I had reached out to Matt Lillywhite and vented my frustration.
I had a 90% + curation rate. I was constantly getting published in top publications. Editors loved my work. My article formatting was top-notch.
But none of my articles had even come close to going viral. He had only one thing to say, “It’s definitely the headlines then.”
Disappointed by the cliche answer, I continued as usual. A month later, an article I expected to lie in obscurity blew up. I experimented with the headline template until another went viral.
One, two, four, eight more. Mother virality soon became a regular visitor.
I had understood the game — my average monthly views zoomed into the 100,000+ range.
Matt had been right.
A brilliant article with a weak headline is like a royal chamber with a dirty, dented door.
