Apple’s Empty Grandstanding About Privacy

The company enables the surveillance that supposedly offends its values

Ian Bogost
The Atlantic

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Apple CEO Tim Cook speaks onstage during the Apple Inc product launch event at the Steve Jobs Theater on September 12, 2018 in Cupertino, California. Photo: VCG/Getty Images

“We at Apple believe that privacy is a fundamental human right,” Apple’s CEO, Tim Cook, said in a privacy-conference keynote last year in Brussels. “But we also recognize that not everyone sees things as we do.” Cook was making an impassioned plea to end the technology industry’s collection and sale of user data. “This is surveillance,” he continued. “And these stockpiles of personal data serve only to enrich the companies that collect them.” Cook called for a comprehensive U.S. data-privacy law focused on minimizing data collection, securing that data, and informing users about its nature and use.

The speech is worth revisiting in light of an emerging fight between Apple and Facebook. Earlier this week, TechCrunch reported that Facebook had been paying people, including teens 13 to 17 years old, to install a “research” app that extracted huge volumes of personal data from their iPhones — direct messages, photos, emails, and more. Facebook uses this information partly to improve its data profiles for advertisement, but also as a business-intelligence tool to help paint a picture of competitor behavior.

After the story broke, Facebook said it would shut down the iOS version of the program. That wasn’t…

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Ian Bogost
The Atlantic

Writer and Game Designer. Georgia Tech, The Atlantic, Persuasive Games, Object Lessons, etc. http://bogost.com, http://theatlantic.com/author/ian-bogost/