Stand Out In Your Client’s Inbox With This Cold Email Trick

Prospecting new clients doesn’t have to be difficult anymore.

Photo by Austin Distel on Unsplash

Cold email is an amazing tool to reach potential clients.

It’s as simple as:

• Finding their email id,
• Creating a personalized script, and
• Hitting the send button.

So far, this has been working like a charm.

But as more entrepreneurs jumped on board, cold outreach became less effective. According to a study by Vidyard, 53% of sales professionals are finding it harder to reach and convert prospects than ever before.

The reason is that your leads are busy and bombarded with emails from every direction.

If you don’t catch their attention from the get-go, your email will most likely end up in the trash.

So how do you cut through the noise and make sure your messages get heard? By leveraging the power of videos.

Why should you send videos in a cold email?

Videos disrupt text-based email patterns. It grabs more attention, keeps them engaged, and gets your message across faster.