Sharing Economy & Collaborative Consumption case study
Being a member of Ad&PRLab@cmcPanteionUniversity and while studying the course of Mobile Reputations which is oriented in collaborative consumption and sharing economy, my team found it intriguing to examine Incrediblue as an example of a new platform that gathers these characteristics and the novelty that we are looking for. We used interviews and participant observation as a data collection method for key subjects as trust, mobility, social media, sharing information, personification of the company.
At her book “the Mesh” Lisa Ganksy analyzes why sharing will prevail ownership society and the future of business is sharing. A new model is starting to develop and grow, one in which customers have more choices, more information and more power to guide those choices. Platforms like airbnb, uber, car pooling, taskrabbit, zopa are commonly used while being cost effective for the user. Technology e.g. smart phones, tablets and mobility make sharing happen in time and cost efficient scale.
In the same context collaborative consumption can be described as a social and economic system driven by network technologies that enable the sharing and exchange of assets from spaces to skills to cars In ways and on a scale never possible before. People become micro-preneurs, making and saving money from their assets as eloquently putted by Rachel Botsman.
Generally sharing based businesses offer a greater feeling of connection and community. They are more trustworthy because they have to be. Reputation is the measurement of how much a community trusts you. So a social problem of hostility to trust tends to change into rediscovering out humanness and built on personal relationships versus empty transactions. Reputation becomes a new currency, which can be used to buy cooperation from others, even people we have never met.
The team of Increblue believes in these methods and through their constant loyalty to their vision of delivering high quality of services they successfully visioning the future.
Sources:
file:///Users/zoegatsapostoli/Downloads/manifesto_mesh_english.pdf
You can check key factors and findings of this research on the following links:
