JAFCO invests in retail media & digital coupon provider MDP
JAFCO Group has invested in MDP as a strategic partner through funds it manages (JAFCO BO7 Investment Limited Partnership and JAFCO SV7-S Investment Limited Partnership).
Since its establishment in 2009, MDP has rapidly grown as a leading company in digital coupons, which were still in their early phase, guided by its philosophy of bridging people and society through the internet and making contributions to society.
MDP has established a unique position in the digital promotions domain by integrating digital coupons and advertising campaign systems with its consulting capabilities.
Digital coupons
- Issuance of digital coupons for product sampling
- More than 1,000 products including convenience store items, restaurant chain products, and electronic money
- The flagship Puchi-Gift service distributes up to six million digital coupons per month
Advertising campaign system
- Various authentication systems for digital coupon distribution
- Instant lottery systems, application management, LP design for advertising campaigns, and office support
- Systems integrated with social media features, welfare services, etc.
Consulting capabilities
- Support for distribution strategies, effective social media campaigns, etc.
- Participation in various projects as a BPO partner
As a strategic partner, JAFCO will provide business management know-how and corporate/human resources networks to MDP and also promote coordination with the technologies and services possessed by JAFCO’s portfolio companies. Going forward, JAFCO and the new MDP will forge the future together by solving the challenges of even more clients and supporting their retail media from multiple angles.
Please follow us to read more about Finance & FinTech in Japan, like hundreds of readers do every day. We invite you to also register for our short weekly digest, the “Japan FinTech Observer”, on Medium or on LinkedIn. Our global Finance & FinTech Podcast, “eXponential Finance” is also available through its own LinkedIn newsletter, or via our Podcast Page.
Should you live in Tokyo, or just pass through, please also join our meetup. In any case, our YouTube channel and LinkedIn page are there for you as well.
