Joynt — community workspaces for collaboration, creation, knowledge base, and maybe even fixing the world a little bit...

Marcin Ziętek
7 min readMay 24, 2022

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Online communities — the big-tech’s epic fail

Imagine that a not-so-benevolent alien race is trying to determine if humans are worthy of occupying Earth. Our sensibility, intelligence and ability of creating a decent future is being examined, and the stakes are high — if we fail, the aliens will wipe us out. As a measurement, they decide to sample our social media content, assuming it is the stuff that humans engage in voluntarily, touching all aspects of life — a seemingly decent indicator of what drives us and where we’re headed.

As they go through our tiktoks, snapchats and instagrams they’re not very impressed — a lot of ego-centric fluff, addiction and timewasting sparkled with inflammatory politics. As soon as they hit Twitter, their heads start spinning. The absurd amount of conflict and agitation leads them to a sad conclusion — “humans in groups are morons trying to hurt each other and life in general, and as such, should not be allowed to continue”. Southpark-style, humans get cancelled and are scheduled for demolition.

But would such harsh conclusion be justified? Is our embattled social space a good benchmark of our actual condition? Are we really collectively aggressive, dumb, driven by fear and knee-jerk reactive?

In real life, seems like the opposite is true —unless subjected to extreme duress, people are cooperative, cherish feeling useful, want to organise, and often sacrifice personal benefit for the sake of others’ well being.

This disconnect signals a massive untapped potential for productive online communities which create, learn, work, make money and grow as humans together. In fact, we think most realised ideas and companies were started in groups of like-minded people, who managed to organise well enough and stay inspired long enough. Thus, online communities should be helped, cherished and seen more as “proto-organisations”, rather than a flock of rabid animals arguing over propaganda. And boy, could we use some tools to help mankind with this transition.

Joynt, communities that make sense

Joynt is an online community platform that is outrageous in both scope and ambition, as it blends online events, influencer and creator spaces, a knowledge base, productivity and coaching/motivational mechanisms into a single platform. We intend to redefine how people create content, deepen relationships, learn and socialise together, all in one place.

Joynt is powerful enough to run organisations (projects, tasks, roles and all), yet, it is specifically designed to assist in co-creation of new ideas, knowledge and events, conducting group research and inspiration, with people operating in less a formal, community-like vibe. Fully utilised, it is useful for thought leadership, community learning, mentoring and content curation, where community leaders and influencers engage audiences in a deep, lasting and meaningful ways.

It doesn’t stop here. Once your ideas solidify, Joynt seamlessly becomes a productivity space, where projects run side by side, and different teams cooperate. Yet, the inspiration, the creative vibe and the cool factor remains, keeping your new organisation lively and better aligned with the unexpected future.

Truly humane technology

Our intention is to challenge both the dullness of corporate productivity software, as well as the dark, anti-humane patterns of “social” platforms on which currently the creator community is forced to live. The former gets your work done, but feels dead and mechanical. The latter, while occasionally amusing, causes addiction, division and disfunction, slowly turning users into brain-dead “usees”. Combined, they painfully define our current experience of socialising and working with others online.

Joynt use cases

  • Sophisticated influencers with monetised communities (experts, scholars, public figures) — build a paid community around ideas, knowledge base, discussions and webinars.
  • For-profit expert groups (think-tanks, online universities, business/startup accelerators) — Make money monetising your organisation’s knowledge, courses, and 1 on 1 time of your experts, keeping the social buzz and inspiration as the backdrop.
  • Communities working towards common goals, with multiple teams organising stuff in parallel — Turn ideas into organisations in a social setting.
  • Therapy classes, self-authoring circles — Coach and mentor others around goals and objectives, conduct challenges that others watch and cheer for.
  • Meetups in permanent communities (venture hubs, entrepreneurial circles) — Consolidate your community and have it network in your hub, upsell content to those in it.
  • Beating procrastination and inertia — Boost motivation to get things done using gamification of tasks and accountability buddies.
  • All of the above, linked into a functional connected world — all Joynt communities and workspaces are wired and live at the same time, giving users the feeling of homeliness, purpose, fun.

Joynt works for all organisations in need of creativity, consolidated communication, productivity, webinars, knowledge and social layers coexisting. Or, all humans wanting to grow and get stuff done, without losing the coolness and community connectedness in the process.

Selected Joynt highlights

Contextual separation

With a life-like, contextual tree architecture, Joynt lets you neatly shift focus between projects or communities, without ever loosing the big picture. Like in a building, with public and private sections, things coexist and are automatically filtered depending on a chosen viewpoint. Workspaces, and projects can be rearranged, their types can be changed on the fly, upgraded with new nested spaces when needed, so even a single Slack-like chat channel can be upgraded to become a whole new workspace — nothing ever gets lost, or is too small to accommodate the future. You could think of Joynt as a metaverse for actual humans, without the 3D, the A.I. dystopia, headsets and advertising. Joynt does exactly what you expect of it, and with the people that co-create your world.

Complete toolkit for social interactions

Every workspace has its own set of tools, like direct messages, chat channels, posts with comments, documents, webinar sessions, networking spaces etc. Things self-organise, and even if they occasionally will get messy, it’s easy to clean up later by moving stuff around in groups and branches, like sections of a mind-map.

Mutual coaching and gamification of tasks

Interpersonal tools are at your disposal to fight procrastination — you can pair with others as accountable buddies and receive badges for successful tasks. While optional, this tool boosts your project’s success rate and solidifies community collaboration. We will tokenise this mechanism early next year, for additional kick.

Monetisation of your events, content and expertise — a platform for sophisticated creators

When ready, you can monetise your community’s output, such as courses, events, content, knowledge or 1 on 1's. You can co-own spaces with others and share your proceeds if more people contribute. This allows for building of co-operative, for-profit structures, resembling decentralised companies with multiple creators working in teams. In Joynt, we anticipate the upcoming birth of grass-root creative movements in a world that was forced to reshuffle, due to crisis and needs to reorganise bottom up.

We are only scratching the surface

There’s way more, at the design level, features and deep product philosophy than we can cover here. But all in all, Joynt is created to bring out the best in individuals and communities alike, tapping into their potential of becoming future organisations and companies.

If current big-tech social media and Joynt were likened to life partners, you would get an abusive bi-polar sociopath vs. a caring spouse. The first one offers drama, addiction and misery. The latter helps you get your stuff in order, grow your projects and yourself as a human being.

About us

Startups are told to make simple things quickly. Find niches, make minimum viable products, scale fast and raise hefty funding rounds. People in the know recommend this approach as the fastest and most effective. Which it is, statistically speaking.

From this perspective, blending creativity, productivity, communities, individual empowerment and human growth is not your typical startup. Yet this has been our vision ever since we’ve assembled as a team a few years back, fearing big-tech will unwittingly start an A.I. war on humanity, by monetising our attention at any price. We hope Joynt to become a blueprint on how to fix the online social space and inspire others to build upon it. And we need your help.

Get in touch!

After about 30 months of work, Joynt is due to launch in closed beta around June/July 2022. The exact roadmap will be also laid out around then, including upcoming tools, tokenisation, precise product scope and community channels. In the mean time, please get in touch, by writing to us personally at marcin.zietek@joynt.works if you’d be interested in joining us as a tester or early adopter. Or if our message resonates with you, and you too are worried about the overarching digital dystopia and new forms of ideological tyranny unwinding in front of our eyes.

Also, if you are a social media researcher, a conscious influencer interested in the issues of healthy, productive online life, don’t hesitate to get in touch — we would love to hear your feedback, and work on this mission together. Stay tuned!

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Marcin Ziętek

Social media analyst, technology blogger and entrepreneur. CEO of Joynt.works — an online community platform with tools for permanent community engagement.