TWO HUNDRED FIFTY THINGS TO KNOW AT THE START OF A PROJECT

After Michael Sorkin

Hanna Thomas Uose
6 min readFeb 10, 2022
Hilma af Klint, The Ten Largest, No 7, Adulthood (1907)
  1. Why you’re doing this
  2. How to give credit where it’s due
  3. How to apologise
  4. How much money you have
  5. The names of your teammates’ children or partners
  6. How your body feels when you’re hungry
  7. How your body feels when you’re angry
  8. When to revisit a conversation
  9. Your hopes and fears
  10. What skills you bring
  11. The closest place to get snacks
  12. What you still need to learn
  13. A poem off by heart
  14. The urgent important matrix
  15. Your vision
  16. Your priorities for the week
  17. Your priorities for the day
  18. How your project will be governed
  19. Braiding Sweetgrass by Robin Wall Kimmerer
  20. What you’ll give up to do it
  21. The pronouns of those you’re working with
  22. How your body feels when you’re standing in your integrity
  23. How to ask for what you need
  24. Why people want to work with you
  25. Why they don’t
  26. The number of a good therapist
  27. Emergent Strategy by Adrienne Maree Brown
  28. Start Close In by David Whyte
  29. What physical exercise works for you
  30. A good number of icebreakers
  31. How to measure success
  32. When to move on
  33. The Body Keeps the Score by Bessel van der Kolk
  34. Why you’re the right person / people to do this
  35. How to listen
  36. Where your teammates want to be in 1, 2, 5 years
  37. When to take a break
  38. How white supremacy culture is showing up
  39. What foods disagree with you
  40. Your project’s sexual harassment policy
  41. Some good management practices
  42. Not to wear waistbands that are uncomfortable
  43. Seven Brief Lessons on Physics by Carlo Rovelli
  44. How the legacy of your childhood still impacts you
  45. 20–8–2 ergonomics
  46. The number of a good coach
  47. BurnOut by Dean Spade
  48. How many hours of sleep you need
  49. Box breathing
  50. Maya Angelou
  51. Your favourite song to dance to
  52. That you are more than any title
  53. Who you will and won’t accept money from
  54. When to take a nap
  55. What harm your project might cause
  56. Standing in the Fire by Larry Dressler
  57. To turn off every non-essential phone notification
  58. Where the first aid kit is
  59. News From Nowhere by William Morris
  60. How much technology actually costs
  61. How the project’s salaries or day rates compare benchmarked against the sector average
  62. What Glassdoor says
  63. Loving Kindness meditation
  64. What your plans are for the weekend
  65. How to celebrate
  66. How to say thank you
  67. When to say no
  68. Where your passwords are kept
  69. How to do Nothing by Jenny Odell
  70. How to use a VPN
  71. How to turn on 2-factor authentication
  72. When to get administrative support
  73. The Enneagram
  74. When religious holidays are
  75. What affirmation bias is
  76. When to step down
  77. The trust equation
  78. What will be lost if you don’t do it
  79. A handful of reasonably priced event venues in your town
  80. A handful of reasonably priced meeting rooms in your town
  81. Roughly how much food and drink you need per person
  82. 5 Pathways to Effective Decisions
  83. Where your headphones are
  84. The ‘touch up my appearance’ filter on Zoom, if you like that sort of thing
  85. When your next holiday is
  86. The Power of Ritual by Casper ter Kuile
  87. When to get a work phone
  88. How your identity has impacted your life’s trajectory
  89. Reinventing Organisations by Frédéric Laloux
  90. The names of those coming up after you that might want your mentorship
  91. How paid advertising works
  92. The Nap Ministry
  93. To pay any interns
  94. When to call bullshit
  95. How to take responsibility
  96. Who you’re accountable to
  97. POP
  98. DARCI
  99. How people can support your project
  100. Your neighbours
  101. Sorrow
  102. The Power of Vulnerability by Brené Brown
  103. How to cook a meal in less than 20 minutes
  104. The Braving Inventory by Dare to Lead
  105. Good dental hygiene
  106. A good joke
  107. Joy
  108. How to request a ‘slice’
  109. A champion
  110. What you don’t know
  111. Not to write in caps lock
  112. Your subject
  113. The StartUp episode on BurnOut
  114. Who’s missing from the table
  115. Who you will invite to the table
  116. Your mantra
  117. The current climate change projections
  118. Your fears
  119. Multiple ways of knowing
  120. Who you would be if you achieved your goals
  121. Your boundaries
  122. How to give a media interview
  123. What a Fuck off fund is
  124. The need for freaks
  125. Who will profit
  126. A good playlist
  127. What makes you happy
  128. The Index Card: Why Personal Finance Doesn’t Have To Be Complicated, Helaine Olen
  129. What your close friends are worrying about
  130. What your partner/s want/s to talk to you about
  131. To set calendar reminders for birthdays and anniversaries
  132. Who to call in an emergency
  133. The Five whys
  134. The Toyota Way
  135. How to keep a plant alive
  136. The restorative power of moving your body
  137. Your go-to karaoke song
  138. All About Love: New Visions by bell hooks
  139. How many post-it notes is enough post-it notes
  140. The Gentrification of the Mind by Sarah Schulman
  141. The Tara Brach podcast
  142. Your nearest nature walk
  143. To carry a reusable tote bag
  144. Borderlands by Gloria Anzaldua
  145. Nuance
  146. Ruby Sales
  147. That other sectors are doing interesting things, and often earlier
  148. Polyvagal theory
  149. How to ask an open-ended question
  150. That not everyone is going to like you
  151. That you’re going to be misunderstood
  152. How much caffeine your body can take
  153. When to call it a night
  154. Who you can cry to
  155. What you need from your partner/s
  156. Ivy Ross
  157. When your next health check-up is
  158. That change is not linear
  159. What a ‘yes’ feels like in your body
  160. What a ‘no’ feels like
  161. The Three Marriages by David Whyte
  162. When to give it more time
  163. Ursula K. Le Guin’s daily routine
  164. The difference between an internal and external deadline
  165. The number of a good lawyer
  166. Your rights under arrest
  167. When you’ve missed the window
  168. Your best critics
  169. That it’s ok to not be ok
  170. How to facilitate a conversation
  171. Letters to a Young Poet by Rilke
  172. How much alcohol your body can take
  173. How much sugar your body can take
  174. When to update your funders / investors
  175. A Center by Ha Jin
  176. What GDPR stands for
  177. The importance of good hardware
  178. Your favourite TV show to zone out to
  179. What you’d do with a large unanticipated capital injection
  180. How to read a profit and loss statement
  181. The difference between budget and cash flow
  182. Wait Without Hope by TS Eliot
  183. How you plan to retain your best people
  184. How you will make decisions
  185. How you’ll know when you’re done
  186. The Life-Changing Magic of Tidying-Up by Marie Kondo
  187. Who would love to support you
  188. How you’ll tell them about it
  189. Who you look up to
  190. What you still want to learn
  191. The praise to criticism ratio
  192. The number of a good facilitator
  193. How it will impact the local environment
  194. How it will impact the local community
  195. How it will impact future generations
  196. Let Your Life Speak by Parker Palmer
  197. Not to be flattered
  198. Not to accept all-male, all-white panels
  199. Wild Geese by Mary Oliver
  200. What ‘professional’ means to you
  201. Not to worry about looking professional
  202. Whose voices you can amplify
  203. How not to be a shill
  204. To pay people on time
  205. How much you are willing to travel
  206. A More or Less Definitive Guide To Showing Up For Friends
  207. The gender pay gap of your project
  208. The racial pay gap of your project
  209. A Blessing For One Who Holds Power by John O’Donohue
  210. What task management system you’ll use
  211. How to manage your time
  212. What gives you pleasure
  213. What your project’s values are
  214. How you measure your own value
  215. How to keep the hoping machine running
  216. What and who you are willing to commit to
  217. Bread and roses
  218. Why UX design is important
  219. The importance of a good mattress
  220. The benefits of Vitamin D
  221. The Emotion Wheel
  222. That it’s better to go out again than hire the wrong person
  223. When a check and balance becomes bureaucracy
  224. That you are not a robot
  225. The argument for why your project should not exist
  226. Whether you agree
  227. Someone who will tell you the truth
  228. The truth, as much as you can
  229. Love Languages
  230. Attachment Theory
  231. The Zoom password
  232. The sight and smell of fresh flowers
  233. Your succession plan
  234. What it would mean to decolonise your project
  235. What it would mean to decolonise your life
  236. The Bridges’ Transition Model
  237. How to fix your boiler pressure
  238. When you might meet in person
  239. What communications channels you will use
  240. Where your spare keys are
  241. The Art of Gathering by Priya Parker
  242. What day your rubbish is collected
  243. That there are probably more than 100 billion galaxies in the observable universe
  244. Why people give money
  245. That meritocracy doesn’t exist
  246. That the only constant is change
  247. That you have to keep reading
  248. How to be a follower
  249. Instructions on Not Giving Up by Ada Limon
  250. How to gather new ideas…

What would you add? Email me at hanna@wealign.net

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Hanna Thomas Uose

Principal at Align (www.wealign.net) | Formerly Chief Product Officer at 350.org & Campaign & Culture Director at Ekō | MA Prose Fiction at UEA