5 Steps to Optimize Your LinkedIn Profile for Lead Generation

Get better job opportunities, attract freelance writing gigs, and build a personal brand on LinkedIn with these tips

Anangsha Alammyan
The Startup
Published in
5 min readNov 15, 2021

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Photo by Joshua Mayo on Unsplash

I’m writing this article right after signing a $2500 US monthly contract for a freelance gig I got through LinkedIn.

If that shocks you, let me tell you this isn’t the first time this has happened. Since I started being active on LinkedIn in January 2021, I’ve got some amazing opportunities worth thousands of dollars and talked to some truly inspiring people.

Although we all have heard about LinkedIn because of those annoying emails that keep coming in our inboxes saying, “X sent you a connection request,” or “X endorsed you for Microsoft Word,” many don’t know LinkedIn is much more than that.

Effectively, LinkedIn is the social network of professionals. Any person who is good in their field would likely be present on LinkedIn. They would actively use it to make connections to find possible recruits for their team.

And if you are looking to build something that is beyond your 9-to-5 or seeking a better job, LinkedIn is an amazing place to start.

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