Customer support in FinTech is the bridge between the company and the client
The FinTech revolution changed the banking game in many ways. One of them is interactions with customers. Traditional banks often offer mainly in-office support or calls while fintech companies propose much more convenient and remote ways of communicating with a client — via apps, emails, and other media channels. Banks communicate with more traditional methods while FinTechs communicate with more modern and technological ones. So which of the two is better?
FinTechs offer more technologically advanced means of communicating with customers than traditional banks. But they often lack that direct human touch. While fintech makes banking accessible because it relies on technology, many companies cut-off personal touch on customer support and provide self-service. How to reach that personal connection with a client?
Banks, in a way, create stronger personal relationships due to in-office visits. Although nowadays these visits seem to be outdated and not that convenient. FinTechs, by all means, are digital institutions and provide services online. It implies that they have to work harder to catch up with banks in the sense of closer relationships with a client.
It creates a challenge for the FinTech industry. The financial world is a very personal field. Managing money is an especially responsible job, therefore it is essential to build long-lasting and personal relationships. Taking customer support to the next level by including the human touch makes the company much more trustworthy. In that way, consumers can experience a wow factor and choose to stick with the financial institution. As money is a sensitive topic to many, customers prefer to stay with companies that offer personalized and fast problem-solving experiences.
Investing in customer service generates long-term business success. At Mistertango we believe it is vital to create a heart-to-heart connection with our clients. Our client support is built on the personal touch framework and honest communication. We are strengthening this bridge with the human touch between the company and the customers by adjusting our mindsets to customers’ needs — listening to our client’s problems and concerns. Thereby they can truly trust us with their businesses finances.
Join Mistertango and experience what we are talking about.
