Facts to Know Before Creating an App or Media Website

People won’t use your app or site just because it is better than what they currently use

David O.
The Helm
Published in
3 min readNov 22, 2019

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Photo by Campaign Creators on Unsplash

I got in touch with a web designer recently. He created this amazing website in his spare time. The website was well designed and carefully crafted. There was only one problem; it had no users.

In his mind, he created a social network better than the existing ones. It had all these new concepts that he alone understood. But now he had to market it. How will he do that? He reached out for help and I decided to offer some insights.

Fact 1: New Ideas are not Good for Business

The number one problem of new ideas is that they are new. Nobody wants to just begin to figure out how something works. Everybody wants ready-to-use. This is why every online platform makes tremendous efforts to make their user interface as simple as possible. And still, some users still have difficulty.

“New” is not an advantage in the business world. It is said that pioneers suffer and bleed in the real world creating a path for the copycats that come up later.

It is too difficult to be a pioneer and I would strongly advise you to not be a pioneer in the business world (for…

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David O.
The Helm

I investigate things and write about them. Mostly around wealth, money, rich people, career, and business success. Not financial advice