Netflix pulls a Bey
We have no patience for useless pain. The kind of pain surfaced by a 12 month wait for the next installment of a world-class Washington drama.
The wait for House of Cards’ third season has had fans hypothesizing the next steps of Frank and Claire Underwood ahead of the official February 27 release.
Last night there was a leak. For 20 minutes, the entire third season was up on Netflix for all to view. The internet freaked out. This must have been a gift bestowed by benevolent gods of serial television… or a clumsy intern.
Mirroring the excitement caused by Beyonce’s unexpected album in December, her name was mentioned over 1,600 times in conversation about the show.
With 36,000 mentions since the incident (6,000 of those under the #HouseOfCards hashtag), everyone online is either seeking out details for the upcoming seasons or desperately trying to avoid them.
667 mentions came from Washington, dwarfed by the 1,487 coming from media-obsessed California.
Underwood’s home state, South Carolina, only attracted 104 mentions of the show. His own seat in Gaffney — home of the peachoid — didn’t care at all. A single mention came from The Gaffney Ledger, a 125-year old newspaper with a circulation of 25,000.
Men—perhaps indentifing with the ruthless Underwood — spoke out far more about the leak than women…
Going online a few minutes after 9.30pm (GMT), the episodes were up for a mere 20 minutes before being pulled. A few had chance to watch the entirety of the Chapter 27, the first episode of the season.
It broke with The Verge’s story, that got over 2,000 mentions on Twitter …
..and ended 22 minutes later with Mashable’s final nail in the coffin.
And after it was all over, people paid their respects…
It’s now just two weeks until the episodes drop officially. That’s still enough time to visit Gaffney and see if their newspaper has any insights into the events of Season 3.
