Listening parties:

Instead of letting these “influencers and artists” in for free.

Make the entry fee that they have to show that they’ve pre ordered the album and posted it online.

Make it a silent disco format and make the audience pick the best three songs they feelings and make that the next single / video.

Also make it clear there’s a Snapchat filter and encourage use.

Don’t let the event just be a night out and free food and drink for everyone.

Listening parties happen every week make yours stand out.